Benefits of social media for academic research

“What interests me the most is what we can do with social and digital media. The ability to promote research directly to the public, and hear their feedback, while connecting academics and their wider audiences is an unparalleled opportunity for universities.

I might not be able to persuade every academic I work with to join Twitter, but I think it’s important that those of us working in public relations are able to explain and identify the benefits of using such tools to connect with wider audiences.

If the content is good enough, your users will do the rest, and you might find out some stories via them too. We can’t rightly see a story as unsuccessful if it generates a small amount of media coverage, but creates a storm of tweets and comments.”

Kyle Christie in Blog Universities in The Guardian, 11th April 2011.

A work station in the Reading Room at the CPAR Uganda Lira Learning Centre

This is exactly one of the reasons why we, CPAR Uganda, a non-profit organisation, are hosting an academic research project: “Challenging Categories: Educated Unemployed Youth as Institutional Innovators in Rural Uganda” that is being implemented by Dr. Ben Jones of the School of International Development of the University of East Anglia, the Principal Investigator, in partnership with Dr. Laury Ocen of Lira University, the Co-Investigator; and with funding from The British Academy.

It is our role to facilitate processes in which the three studies that are being done under the Challenging Categories project “make a critical contribution to debates around the UN’s Education For All agenda.”

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.